This is Beauty Limited, an innovative e-commerce retailer, announced the launch of their website http://www.thisisbeauty.com, introducing a sustainable approach to beauty shopping.
Driven by a passionate team committed to making a positive impact in the beauty industry, This is Beauty is taking proactive steps to address the growing pressure of reducing unnecessary waste. Their unique solution involves keeping “imperfectly perfect” products in circulation, promoting a more sustainable way of shopping.
Having established a successful presence on third-party marketplaces and opening physical locations in the UK and USA, This is Beauty has now launched its own e-commerce platform and social media community to cater to their expanding direct-to-consumer customer base.
Collaborating with renowned retailers and brands, This is Beauty offers an alternative avenue for products that may have incurred damage during the supply chain. Customers browsing on This is Beauty’s website may come across items with missing lids, containers showing signs of damage, or products that have experienced minor leaks. However, the contents of these products remain untouched and are in perfect condition for use. Every product undergoes thorough checks before being made available for sale.
Ian Pearson, CEO and founder of This is Beauty, acknowledges the waste problem prevalent in the beauty industry. He stated, “We recognise that the beauty industry faces a significant waste challenge as some products inevitably suffer damage throughout the supply chain. Over the past few years, we have fine-tuned our processes in preparation for scaling up. Our goal is simple: to provide retailers and brands with a credible outlet for their damaged inventory, resulting in reduced waste and greater accessibility to beauty products for conscious shoppers.”
With the launch of their sustainable re-commerce platform, This is Beauty aims to revolutionise the beauty retail landscape by offering environmentally conscious consumers an opportunity to shop beauty products while promoting sustainability and reducing waste.
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